Disney partners with Dapper Labs to launch NFT platform

• Disney has partnered with Dapper Labs to bring digital collectibles of Disney’s Pixar icons and Star Wars characters to on-chain users.
• The companies are launchinh Disney Pinnacle, an NFT platform that will offer collectible and tradable digital pins to fans.

Disney and Dapper Labs are partnering on a massive NFT venture as they seek to bring 100 years of iconic Disney cartoons and characters on-chain.

The two companies announced the launch of Disney Pinnacle, an NFT platform that will bring “the magic of pin collecting to the digital age.” 

As well as a century’s worth of Disney characters, the platform will offer users access to Pixar icons and the heroes and villains of the Star Wars galaxy.

Collect, trade and share Disney NFTs across networks

According to an announcement by Dapper Labs, these characters and icons will be available as distinct collectible and tradable digital pins.

“Disney Pinnacle is an all-new product designed from the ground up to incorporate everything we’ve learned over the past few years,” Roham Gharegozlou, the co-founder and CEO of Dapper Labs, said in a statement.

Disney fans will be able to collect, trade and share the verified, digital collectibles across networks, with each of the collectibles charting its own trading journey.

“Fans anywhere will be able to collect dynamic pins on their phone and trade instantly and securely with each other no matter where they are in the world,” Gharegozlou added.

Disney Pinnacle, built on the Flow blockchain, is expected to go live later this year. The platform will be available on the Apple App Store for iOS.

Dapper Labs collaboration with Disney adds to an impressive roster, which includes the NBA, UFC, NFL and Doodles 2.