Both physical and digital assets can be securely stored and showcased. Here's how the "concierge vaulting" system works.
Stephanie Hirschmiller•
“You can click and drag and zoom in on the online product pages of the items and spin them in every which direction,” Frey added.
Finally, the item’s digital title is minted as a non-fungible token (NFT) secured on the Ethereum blockchain. In addition to serving as a certification of authenticity, providing provenance and digital scans, the title also comprises an insurance policy.
When it comes to artists vaulting directly, secondary market creator royalties are also written into the smart contracts.
Frey said the company works with established storage experts, including Crozier Fine Arts, whose storage facilities feature strict climate and temperature controls.
The concept of non-custodial ownership has grown in popularity over the last year with platforms including StockX and Ebay offering token backed storage in climate-controlled vaults for physical collectibles including sneakers and trading cards.
Americana is currently vaulting artworks from the oeuvres of creators like Dustin Yellan and Tom Sachs alongside Rolex watches and jewelry—including a Gucci and Yuga Labs collaboration on cufflinks worn by lead investor Ohanian at this year’s MET Gala. It also holds rare unopened Pokemon cards and even a Moto Guzzi motorcycle.
“It’s time to use blockchain with things that make sense to normal people,” Frey concluded.
